Nakhla Store
Rebuilt the offer and product page, and stood up a testable creative pipeline.
E-commerce · Dates6 monthsSample preview
+210% order growth
Metrics
- Order growth
- +210%
- Cost per acquisition
- -33%
- Return on ad spend
- 3.1×
The challenge
A great product with seasonal demand — but ads drove traffic that never converted, and cost per order climbed as budget grew.
The decision & steps
Diagnosed the buying journey and found the break at the offer and product page.
Reworked the offer and sharpened the value and guarantee.
Built a weekly creative testing line across different angles.
Scaled winners gradually while watching profitability.
The result
Orders more than doubled while cost per acquisition held steady, even as spend doubled.