Layan Beauty
Tied measurement to sales and built automated follow-up that brings customers back.
Beauty & care4 monthsSample preview
3.4× return on ad spend
Metrics
- Return on ad spend
- 3.4×
- Cost per acquisition
- -38%
- Repeat purchase
- +27%
The challenge
Heavy ad spend with no clear measurement — impossible to tell which campaigns drove real sales and which burned budget.
The decision & steps
Set up proper measurement linking every ad riyal to sales.
Cut losing campaigns and concentrated budget on the winner.
Built CRM follow-up that lifts repeat purchase.
The result
Full clarity on the numbers, with improved return on ad spend and rising repeat purchase.